Agentic AI is poised to completely reshape the entire shopping experience. Let’s take a glimpse into the near future and explore what merchants, stakeholders, and platforms need to know in order to thrive.
Having AI agents shop on our behalf represents a monumental shift in the marketplace. It ushers in a world where artificial intelligence can anticipate consumer needs, curate shopping options, negotiate deals, and execute transactions—all aligned with human intent, yet operating independently through multi-step chains of actions powered by reasoning models.
This is not merely an evolution of e-commerce, but a reimagining of shopping itself. The boundaries between platforms, services, and experiences are replaced by an integrated, intent-driven process that delivers fast, frictionless outcomes through highly personalized consumer journeys.
The stakes are high: according to McKinsey research, by 2030, the U.S. B2C retail market alone could generate up to $1 trillion in curated revenue from agentic commerce, with the global figure projected to reach between $3 trillion and $5 trillion.

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